Brand identity, websites, and campaigns. Every project follows the same four steps, and none of them are optional.
Eldritch Automata
Motion & marketing
Motion & marketing
01
The problem
The problem.
What needed to change.
02
The refusal
The refusal.
The obvious answer we rejected, and why.
03
The work
The work.
What we made and how it works.
04
The effect
The effect.
What actually changed.
Built around what makes you different.
01
Brand identity
Positioning, words, and visual identity. Give people something to recognise, and a reason to care.
Bury the norm.
Positioning
Words
Visual identity
A reason to care
02
Digital design
Websites with character and a clear purpose. Make an impression. Make it easy to act.
Kill the autopilot.
Websites with character
A clear purpose
Make an impression
Easy to act
03
Campaigns
A sharp idea, expressed through art direction, copy, and assets that belong together.
Give a fuck. Get a reaction.
A sharp idea
Art direction
Copy
Assets that belong together
04
Art direction
A coherent visual point of view across every touchpoint. Keep the idea intact as the work grows.
Hold your nerve.
One visual point of view
Every touchpoint
The idea, intact
Room to grow
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